Ananova:

Nearly 11 million viewers tuned in to the first episode of I'm A Celebrity... Get Me Out Of Here.

It was the biggest opening yet for the reality show, 200,000 up on the second series and almost four million up on the first.

An audience of 10.9 million watched glamour girl Jordan brave spiders, snakes and creepy-crawlies in the first Bushtucker Trial.

The episode averaged 10.1 million for ITV1, trouncing BBC1 drama Judge John Deed which pulled in 6.2 million.

Viewers watched Jordan and fellow contestant Neil "Razor" Ruddock successfully completed their challenge, winning 10 meals for the group.