Ananova:

Jonathan Ross has cosied up with twin cinema usherettes to launch Orange Wednesdays.

The initiative offers moviegoers the chance to buy two tickets for the price of one.

Ross posed with the usherettes at the Leicester Square Odeon to launch the mobile ticketing scheme.

The presenter said: "This is great news for film fans everywhere, 'Orange Wednesdays' will be a massive box-office hit.

"Just think, you can take a friend or relative to the movies for free, every Wednesday!"