Ananova:

More than 200 reality TV hopefuls queued up to conceive a baby with a stranger live on air for a £10,000 prize.

They were the victims of a spoof set up to see how far people would go to get on television, reports the Daily Mirror.

Not even the presenters of Let's Make a Baby - ex-Big Brother stars Makosi Musambasi and Craig Coates - were in on the joke.

Makosi said: "They are playing for the ultimate prize - life itself. There has never been a show like this."

Contestants agreed to live in a "love hotel" with the least attractive being voted out each week.

The remaining two couples then had a race to conceive a child and win the cash.

One male contestant admitted: "It will be a real challenge for me - I'm gay."

The fly-on-the-wall documentary follows comedian Danny Robins trying to sell the show's format to TV channels - and getting interest from America, Zambia, Russia and South Africa.

He said: "The response was amazing."

The spoof will be shown as part of BBC3's Mischief series.