Ananova:

The makers of the famously pungent Stilton blue cheese have launched their own perfume.

And they have approached Cat Deeley to be the face of Eau de Stilton.

It claims to "recreate the earthy and fruity aroma" of the cheese "in an eminently wearable perfume".

The perfume, blended by a Manchester-based aromatics company, features a "symphony of natural base notes including yarrow, angelica seed, clary sage and valerian".

It was commissioned by the Stilton Cheesemakers' Association as part of a campaign to persuade more people to eat their product.

Nigel White, of the SCA, brushed off suggestions that it might not be the most alluring of scents.

"Blue Stilton cheese has a very distinctive, mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume," he said.

"While we don't have quite as generous a budget as some of her other endorsements, we would love Miss Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent."