Ananova:

Lonely farmers in North Wales are to be pictured on milk cartons to help them find love.

Dairy co-operative Calon Wen is behind the 'Fancy a Farmer?' campaign, reports the Daily Post.

Stickers on Calon Wen's organic milk will feature three men and two women looking for a date.

Among them is 30-year-old Iwan Jones, of Groes Bach, Groes, near Denbigh, who dreamt up the idea.

He said: "It's a bit of a laugh really - but if I was approached by an attractive young lady I wouldn't turn her away."

Mr Jones is a director of Calon Wen, a co-operative of 20 Welsh organic dairy farmers, which has joined forces with a Welsh online dating agency.

By logging onto www.pishyn.com, shoppers can discover how to meet the farmer of their dreams.

Mr Jones said: "The Welsh countryside is a great place to live, with stunning scenery, but it can be a hard place to find a date as I'm finding out!"

Mr Jones admitted the two young women were recruited to the campaign "after a bit of arm-twisting".

"We didn't want to be accused of being sexist," he said.