Ananova:

A TV channel screening The Sound of Music non-stop has been launched in Salzburg where the movie was filmed.

The Julie Andrews classic will be shown in hotels and guesthouses 24 hours a day, seven days a week, all year round.

Hundreds of thousands of tourists travel to the city each year hoping to soak up the atmosphere of the 1965 film which is virtually unknown in Austria.

It was decided to pump it out around the clock on a TV channel for subscribers such as hotels and guest houses after 70% of tourists said in a survey they went to Salzburg purely because of the film.

The film - called My Songs, My Dream in Austria - tells the story of how the anti-Nazi singing von Trapp family fled across the Alps to safety after Hitler annexed the country in 1938.

In the original film version released for Germany and Austria the final scene where the von Trapp family escape the Nazis was cut out. Now it has been restored.