Ananova:

Sales of a T-shirt showing three wolves howling at the moon shot up 2,300% after a spate of ironic reviews.

The first review gave the Three Wolf Moon T-shirt five stars, saying: "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed".

That prompted hundreds of others to post frivolous reviews, turning the page into an internet phenomenon.

"When I put this T-shirt on for the first time, my wife left me! Thank you, Three Wolf Moon T-Shirt," wrote one reviewer.

Amazon's senior manager of community content, Russell Dicker, said the T-shirt was currently the top selling item in their clothing store.

"The Three Wolf Moon T-Shirt recently moved up 2,300% in sales rank," he said. "We are grateful that our reviewers are so passionate."

The Mountain firm which actually makes the T-shirt initially appeared less than pleased at some of the comments.

"We appreciate humour as much as the next company, but we don't approve of some of the remarks," they said in a posting on Amazon.com.

However, the firms art director, Michael McGloin, later told BBC Radio Five Live the firm was actually rather pleased with the publicity.

"We'll take ironic fashion any day... and we're printing another 400,000 more t-shirts. It's just a fantastic thing," he said.