So, you want to start a web hosting company. Web hosting companies can be lucrative. But, you’ll have to learn not to make the following mistakes. How often are these mistakes made? Every year. Here’s the good news: you can avoid these pitfalls by simply remaining on top of the latest obstacles. Take a look. 
1. Using Old Tactics : The Internet changes daily. Some Internet industries even change up to the hour. Using old marketing tactics to gain new web hosting clients is just illogical. You can’t just provide the site and the server, and sit back and wait.
Sure, thousands of people are looking for a hosting company like yours. But, there are lots of hosting companies like yours. So you need to draw traffic to your site. How do you do this? Vary your hosting prices; offer something that other companies don’t have; and advertise. Another great tip is to remain an honest and reliable company!
2. Market Research : You have to know what your target market is. Not sure what the term ‘target market’ means? Then that’s where you should start! Spend some time brushing up on your marketing terms and skills. Companies that don’t conduct marketing research tend to fail.
3. Commit to Better Business Practices : Try to create a web hosting company that doesn’t include lots of downtime. Don’t promise 99% uptime if you can’t deliver on that promise, but do work on improving uptime. Consumers want to work with a web hosting company that has a good track record.
4. Get Interviewed : Got a web hosting company that’s different? Want to get the word out? Contact a journalist, and ask for an interview. If that journalist has a connection to a web hosting website like this one, you may just find your company reviewed for the world to see. Want to see your company featured here? Give me a shout.
5. Bad PR : Did you mess up? Write something on Facebook or Twitter that you shouldn’t have? Don’t hide from the mistake. Confess to your shortcomings, let the world know that you are serious about your business, and always remain honest. It can be hard to admit a mistake, but not admitting that mistake (and then being caught) is a lot worse than making the mistake to begin with.
6. Admit Limited Knowledge : If you’re just getting into this business, don’t pretend to know everything. You can learn a lot by looking at mistakes other companies made, by asking people what they do and don’t like about hosting providers, and by becoming well-versed on your industry. Live, breathe, and commit to your hosting services – that’s the absolute best way to get ahead!
When web hosting first burst onto the Internet scene, it was easy to set up shop and attract clients. This isn’t the case today. Competition is fierce out there, and you have to prove that you’re better than the rest. Web hosting can be a viable business…if you do it right!
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