Live Forum with constant visitor's interaction and activity brought by Live Chat Software as Service by Chatwoo. It brings the persuasive power to a website and clamors the attention of website viewers.
Visitors don’t want to look web sites as a propagandist, one-sided, biased and un-objective. They wanted to share opinion, views, experiences, attitude and issues. Customer's voice is a compelling aspect of business.
According to O’Domnel “The deliberate, systematic approach attempt to shape perceptions, manipulate cognitions and direct behavior to achieve a response that furthered the desired intent of the propagandist.”
Matter of debate is “How many websites look to make response from their visitors?
ChatWoo Live Chat harnesses the power and potential of site benefits. It could also be used the as standardized technique to conduct audience research.
Visitors are likely to be persuaded through social means has to lead to the emergence of the major social media websites like Facebook, LinkedIn, Twitter, and Google+.
Communication Researchers started studying towards this perspective ‘How and up to which extent social media influences the visitors?
It's proved the fact that audiences are not just passive and uniform, so several other factors chosen for the purpose of this study were and observed that effects differ from person to person and group to group.
According to Berelson “Some kinds of communication, on some issues, brought to the attention of some kinds of people, under some kind of conditions, have some kind of effects.”
Live Chat from ChatWoo is emerging as a powerful social medium. It is medium where visitors open to a group. Web visitors are open to many extensive discussions and have an inspirational effect. No categories are fixed; guests are free to get involved in concepts and complex theories in a discussion.
Technological help requires individual skills and varies from person to person, depending on their background, knowledge and predispositions.
For such situation, ChatWoo offers Live Help/ Live Support to communicate with technical staff members of the website, instead just relying on the visitors in chat. Live chat is a traditional form of interaction, which considers audiences as massive, uniform and passive and unable to select or block messages. It allows organizations and advertisers to push their sales content. Web sites having high reach are more on their target as chat forum provides economical worth of advertising, which otherwise will be more costly. Web owners are given with the features to control such activity through their admin panel. The future versions Live Chat will provide more powers to the visitors, as they are directly exposed to messages.
“Comparing ChatWoo Live Chat on the proposed theory of Hierarchy of Reach by Roger Clausses, 1968”
Message Offered – Active visitors offers their words freely and frequently without any restrictions.
Message Receivable – Everybody who is part of the Live Chat would be receiving the message unless he is interacting on page chat, which allows him to interact with similar page visitors only.
Message Received – Messages displayed in the public chat forum.
Message Registered – Presently Live chat offers ten buffer messages; visitors can ignore the messages if they are irrelevant to them.
Message Internalized – Messages brings some activity, once the audiences read the message, they started thinking about it.
ChatWoo communication researchers are working on
‘How and why visitors/readers select particular kind of messages for consumption and why they wish to part of the audience?
Audiences want to be entertained, informed, pass the time and consciously want to be a part of discussion activity. Webmasters must focus on the needs of the needs of their audiences.
Visitors are aware which will serve their needs best, Live Chat or Live Help, they can block additional input and select and amplify relevant data. Live chat puts filters to individual words, but to it the conversation process is an unconscious process. It is cognitive bias, as every member can see and process the message on a sub-conscious level subjectively. Chatwoo understands that there would be conflicting feelings, ideas or beliefs on its chat forum and believes that audiences can balance their expectations with reality. Active chatters can prefer, negotiate or can oppose the message.