Cloud Hosting Provider Battle
When it comes to your video and music content, who’s your cloud-hosting provider? If you’re like the twenty-seven percent of cloud storage clients in the U.S., it’s Apple’s iCloud. Why so much iCloud love? It’s all about the sweet, sweet, music, it seems. People go where the digital media is. So, shouldn’t Amazon or Google take the number two spot?
After all, like Apple, they too are successful in the world of digital media and entertainment marketplaces, cloud hosting provider, and just as big as Apple. Right?
It appears Dropbox holds the number two cloud hosting provider spot, with seventeen percent of cloud storage in the US. Granted, they were pretty close to Amazon Cloud Drive (only two percentage points away), with Google Drive coming in at ten percent.
This is a bit interesting, as Dropbox does not have any form of dedicated entertainment marketplace, nor does it have any special features just for digital content. It’s just a cloud-hosting provider for any kind of digital information. So why did it appear in this report as number two?
Cloud Hosting Provider Battle: Content Is King
It is estimated that approximately forty-five percent of Dropbox users store music in the company’s cloud. Right on target, Dropbox has also recent acquired Audiogalaxy, a media player, to entice more users. If Audiogalaxy proves user, Dropbox could very well carve out a niche. It’s hard to ignore the fac
t that Dropbox users are familiar with the platform and like the user-friendliness of it all. Those things might not be as important as music storage, but being able to use a cloud service like Dropbox without any issues is a big bonus.
It will also pay for services like Dropbox to try and nab those people that don’t currently use a cloud-storage platform to store tunes. Marketing to that forgotten crowd could be a goldmine for a service like Dropbox – who knows, Apple may not reign as the king of cloud music storage for long!
The Future Of The Cloud Hosting Provider
Those seeking a way to store music (and other stuff) in the cloud now have a ton of options to choose from. On the business side of things, entering into an already saturated market is never a good thing, but many of these providers could go the music niche route, and that would add up to a wider, more receptive, audience.
There’s one more point here too: many people have never used cloud storage and don’t know how it works. That’s a fact that’s hard to believe, but it exists all the same. Are you one of those people? Do you use one of the providers listed above? Devoted to Dropbox? Hate Apple? Let us know in the comments!