Get Rid of Controversial Posts
Facebook is getting in on the moral crusade, joining the likes of Google and other companies that do not allow questionable content. Facebook has announced that the company will be pulling ads from any pages or accounts that post controversial content. This means that any business currently posting anything that Facebook doesn't approve of will be banned from advertising on the social network.
Why Facebook Is Making This Move: Get Rid of Controversial Posts
Why is Facebook aiming to upset users? It's not so much Facebook users that the social network is trying to please, its advertisers. Many major companies don't want any ad affiliated with that company to wind up on a page that offers controversial content. If Facebook loses these ad dollars, the social network will lose revenue – it's really that simple. Or is it?
While trying to please companies that advertise on Facebook, the social company is also alienating users that may post content others find offensive. That brings me to the third problem with Facebook's new stance: what, exactly, is “offensive” or “controversial” content? You and I both have different definitions of “controversial,” and Facebook, for sure, had an entirely different one.
Facebook's Definition of Controversial : Get Rid of Controversial Posts
Facebook reps have told press that the company will pull ads from any pages that are violent, graphic, or contain sexual content. Posting lots of sexy pics? You can forget about running ads on your Facebook page. Trying to stir up some controversy? Go ahead, but know that Facebook will punish you for it.
Keep in mind that Facebook is not a cheap hosting site (technically), and shouldn't use used to display adult content to the world. How can you be sure that your account won't be shunned by the advertising world? Start by getting rid of anything questionable. Or, keep your posts and just know that your page won't include any ads. Facebook might be isolating users with this move, but the company plans to keep advertisers happy, at least.
What do you think of Facebook's new moral move? Is this fair? What do you consider “questionable” or “controversial” content?