Report Writer can produce nine different pre-configured detail reports. The following list indicates what each detail report shows, and what it will help you determine about your Web site.
- Bandwidth: Shows byte transfers on an hourly, daily, and weekly basis. This report will help you to identify trends over time, as well as averages per day of week and hour of a day. Use this information to plan maintenance or upgrades, or to alert you to the need for additional capacity to maintain an optimal user experience on your Web site.
- Browser and Operating System: Shows browser market share, trends in Netscape and Microsoft versions and security support, and user operating systems. Use this information to design your Web site for proper user experience. This report requires “user agent” data within your server log files.
- Geography: Shows the top cities, states/provinces, and regions in the United States and Canada, as well as the international countries visiting your Web site. Use this information to target your efforts towards the origin of your visitors, and to determine where to mirror your sites. This report requires “IP resolution” and “Whois queries” to be completed before analysis.
- Hit: Shows the number of hits on the server each hour, day, and a week in addition to the average number of hits for a day of the week and an hour of the day. This report helps to determine when to conduct maintenance and install upgrades, and how to plan for additional capacity.
- Organization: Shows the U.S., Canadian, and international organizations that visit your Web site. Use this information to monitor your target audience, identify new target customers, and generate leads from frequently visiting organizations. This report requires “IP resolution” and “Whois queries” to be completed before analysis.
- Referrer: Shows the top external organization names and URLs that users linked from to reach your Web site. Use this information to evaluate the effectiveness of online advertising or promotions, or to identify synergistic locations for such programs. This report requires “referrer” data within your server log files, and “IP resolution” to be completed before analysis.
- Request: Shows the most and least requested documents over time and by directory. This report indicates if there is objectionable material on your site, and what attracts the attention of site visitors.
- User: Lists the number of overall and first-time visitors to the location, and the average number of visits per user, users per organization, and requests and length of visit per user. This report also charts trends in usage by registered and unregistered users over time. This report lets you know if first-time users are returning to your site, if users are relying on your site habitually, and whether your site is becoming more popular over time.
- Visits: Lists the number of requests made per visit by those users who do the most requested, the average length of a visit, and the pages of your site that users are likely to access first during a visit, last just before leaving your site. It will also chart visit trends. This report helps to determine the characteristics of visitors to your site, as well as whether particular content is drawing users to, or repelling them from, your site.