If you run an online store of any kind, there's a pretty good chance that you'll have an influx of shoppers during the holiday season. New clients is always a good thing, but you do have to be extra careful to make sure that your site is secure during this busy time of year.
Here are our top 5 holiday shopping security tips:
1. Make sure your site is extra secure. If you don't already have a SSL encryption in place, now's the time to make it happen. Your clients will appreciate your security measures, and you'll be able to sleep soundly knowing that your site is secure too.
2. Ramp it up: there are few things worse than a website that doesn't work when shoppers are trying to buy things (even a slow website is better than a site that doesn't work!). Scale up when you need to – and I'm guessing that you need to scale up right now (before the shopping craze starts!).
3. Have a plan: just like you should have a shelter plan in case a natural disaster or fire strikes, you should also have a site backup plan. Know what every person in your company should (and will) do when something happens and your site goes down.Know how to reach out to clients, what your customer reps should be doing, and how to smooth things over if your site shuts down without warning. Sometimes, having a plan is the best course of action.
4. Get your team in order: make sure that everyone you work with is ready to go. You never know what might happen during a holiday rush. From too many orders that are hard to handle to websites crashing, holiday shopping time can also mean frantic time for shoppers – and your site.
Ready or Not…
Even if your site isn't overwhelmingly popular, you'd be surprised at how many sites become popular overnight when the holiday season begins. People are searching for all kinds of different things, and someone out there is bound to be searching for what you are selling. This means that you could get a flood of traffic you never expected – you may not even have enough stock!
So, start prepping now. Even though it's a bit into the holiday season already, there's no time like the present to make sure that everything you can do to run a smooth website has been thought of and completed. If you need some holiday hosting or website (eCommerce) help, we'll be glad to give you some helpful tips too!
Are you ready for the holiday shopping rush?